Information & Marketing Communications

If you’ve asked for us to keep in contact via email, post or telephone with information about CAT, you’ll receive Information & Marketing Communications from us.

What information do we collect?

Everyone who has signed up to Information & Marketing Communications:

  • Your name and contact details as provided by yourself.
  • The topic preferences you selected when you signed up for Information & Marketing Communications (including unsubscribed status) and your most recent updated preferences.
  • Your involvement with us and the services you’ve used. 

Those who have signed up to email Information & Marketing Communications:

  • How you interact with our emails e.g. what emails you open and have clicked in, etc.

What do we use this information for?

We use this information to provide you with updates, information and marketing communications.

If you have used some of our services or interacted with us before, we may use this information to contact you by phone or post about those services. More information on this can be found in the individual services’ sections. You can always opt-out of these communications.

If you sign-up to information and marketing communications, we tailor them to the topics you have asked to hear about. This might include information and marketing relating to our visitor centre, events we run, the Zero Carbon Britain project, volunteering and job opportunities, learning with us through our graduate school, short courses or school and university groups, membership, fundraising appeals, accommodation, café, shop and mail-order services.

We may use information on your involvement with us and the services you’ve used to tailor our communications further to what we think you would be most interested in hearing about.

This information may also be used in conjunction with other information we hold on you for reference, business analysis and marketing purposes as described in the sections relating to those services.

If you choose to unsubscribe from any of our Information & Marketing Communications, we will take you off our communication lists. We will retain your name and contact details and record your preference not to be contacted.

If we wish to use this information for other purposes, we will ask for your consent to do this first.

[Lawful Basis]

We hold your name and contact details and use your involvement with us and services you’ve used for these communications and business analysis under the lawful basis of legitimate interest. This is also the lawful basis we use to contact you by phone or post if you’ve used our services and we think you may be interested in further communication.

If you sign up to Information & Marketing Communications our lawful basis for contacting you is consent.

Who will it be shared with and why?

We will share your contact details and topic/product preferences with our online form provider (currently: 123 Form Builder) when you input this information into our online sign-up forms, so they can provide your information to us.

If you have selected to be contacted by email we will also share this information with our emailing platform (currently: MailChimp) so we can send tailored emails to you, or if you’ve unsubscribed, only to ensure you don’t receive any further emails accidentally.

How long we will retain this information for?

We will retain this information (including unsubscribed from emails status) indefinitely or until you contact us to not only unsubscribe but have your data erased.

Your rights

  • Right to be informed – as implemented here
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object

Please read the “Your rights” section for more information.


If you want to change your contact preferences, you can do here: